Dear DTCA, Please Don’t Deceive Me, Don’t Play on My Fantasy

Authors

  • Jean-Christophe Bélisle-Pipon Bioethics Program, School of Public Health, Université de Montréal, Montréal, Québec, Canada

DOI:

https://doi.org/10.7202/1044293ar

Keywords:

advertising, art-based knowledge transfer, direct-to-consumer, drug familiarization, information, marketing campaign, pharmaceutical industry, prescription drugs, song, therapeutic misconception

Language(s):

English

Abstract

In the face of drugs advertising, what can we do? Is Directto-Consumer Advertising (DTCA) designed to be beneficial by objectively presenting a product or are they rather seeking to convince us that their product is patently good? Through this song, the goal is to live the experience of a patient who is subject to drug advertising, by integrating into the stanzas the main ethical issues raised by advertising.

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Published

2016-10-07

Issue

Vol. 5 (2016)

Section

Creative Works

License

Copyright (c) 2016 SettingsJean-Christophe Bélisle-Pipon

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.