Health Misinformation and the Power of Narrative Messaging in the Public Sphere

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Timothy Caulfield
Alessandro R Marcon
Blake Murdoch
Jasmine M Brown
Sarah Tinker Perrault
Jonathan Jarry
Jeremy Snyder
Samantha J Anthony
Stephanie Brooks
Zubin Master
Christen Rachul
Ubaka Ogbogu
Joshua Greenberg
Amy Zarzeczny
Robyn Hyde-Lay

Abstract

Numerous social, economic and academic pressures can have a negative impact on representations of biomedical research. We review several of the forces playing an increasingly pernicious role in how health and science information is interpreted, shared and used, drawing discussions towards the role of narrative. In turn, we explore how aspects of narrative are used in different social contexts and communication environments, and present creative responses that may help counter the negative trends. As traditional methods of communication have in many ways failed the public, changes in approach are required, including the creative use of narratives.

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Section
Critical commentaries